Executive
Summary

“Businesses are challenged to innovate, differentiate and drive new revenue opportunities while reducing costs and reaching new clients.”

It’s our great pleasure to
partner with you.

It’s our great pleasure to partner with you.

Partnering with IBM

You’re looking to grow and scale your business in this fast-change world of digital disruption.

To stay competitive, companies are transforming their businesses to deliver NextGen solutions in new markets. Starting this journey sounds challenging but you don’t need to do it on your own.

This guide is designed to show you how a Business Partner relationship with IBM can help you scale and grow your business. Whatever the size of your business or type of business model, we’re here with resources and expertise to help you.

Discover six areas in which a relationship with IBM enables you to make the most of new opportunities:

Leverage new technology

Innovate and invest

Tap into domain and industry expertise

Increase customer scale and reach

Connect to knowledge

Accelerate marketplace readiness

Work with IBM to drive your business to even greater success, and let IBM be your partner for the company you have today – and the company being transformed for tomorrow.

Executive Summary

Partnering with
IBM

A world of opportunities

“By 2020, at least 55% of organizations will be digitally determined, transforming markets and reimagining the future through new business models and digitally enabled products and services.”

“Proven IBM expertise in every marketplace around the world can help you understand your target audience better and identify new key market segments to penetrate.”

“In the software industry, the fast-growing subscription business model (18.2% CAGR) is forecast to become the dominant business model by 2022.2”

Explore the
potential of your
Business Partner
relationship

Express Start,
Global Solutions
Directory and
Value Pack

“Those who fail to embrace new technologies for competitive advantage risk being left behind in a digital economy. ”

“A co-marketing investment can be used for digital marketing, event marketing, direct marketing, advertising and promotional gifts. ”

Explore the
solutions that
unlock NextGen
success

“From A to Z we used the IBM Cloud services. So whether that’s kind of technical things like monitoring the solution, or that’s human interactive things like the responsive UI – it was all right there in the IBM Cloud.”
Mark Lucente, Managing Partner,
Zilker Technology (an IBM Business Partner)

“The value of AI is going to help us with understanding the questions we didn’t know to ask.”
Mark Lack, Manager of Strategy Analytics
& Business Intelligence, Mueller, Inc

“The IoT and AI capabilities we’ve gained from IBM allow us to bring something truly new to the market.”
Tim Payne, Chief Marketing Officer,
Karantis 360 Ltd.

“Watson is the clear leader in AI for businesses.”
James Lee, Co-founder and Chief
Executive Officer, LegalMation

“What we as an industry need to do is provide that end-to-end visibility, so that as issues arise, we can depend on each other to deliver information quickly that we can then act on.”
Senior VP & President, Logistics Bob Wolpert

“Our partners asked us how to grow their cloud practice and how to get into mobile security. We looked for a high-quality product for this category and found IBM’s market leading UEM solution.”
Ryan Walsh, Chief Channel Officer, Pax8 Inc.

IBM has the world’s most powerful and security-rich infrastructure portfolio to get your clients cloud-ready. Purpose built for the most demanding workloads. Agile for a hybrid, multi-cloud world. Secure for data protection and compliance.

“We’ve seen SAP application performance increase by up to a factor of two for some of our databases since migrating the underlying databases to IBM. We’ve had positive feedback from clients that many key applications are running faster.”
Axel Herzberg, Manager System Z
Infrastructure, Dataport

“We need to reinvent, but also get fast impact and payback. As CFO I appreciate the flexibility of IBM Global Financing to make change happen quickly and simply so we remain competitive.”
Steve Wilder CFO & CIO, City Furniture

Get in touch

Good tech + great thinkers solves problems.

Good tech + great
thinkers solves
problems.

By partnering with IBM, you can take advantage of years of experience and one of the most extensive networks in the world of information technology. The expertise and constant evolution mean you can leverage our solutions, services, and client relationships to jointly deliver superiour client value.

Our ‘Business Partner Charter’ is based on these guiding principles:

Business partners are vital to our business.

We’re committed to maintaining an efficient and profitable relationship with you.

Our relationship is a collaboration of equals.

You stand shoulder-to-shoulder with us in creating unique client value through combined capabilities, expertise and offerings.

We invest in the success of Business Partners.

You’re supported in your pursuit of market opportunities and in maximizing the potential within emerging technology and evolving market dynamics.

We strive to provide the industry’s best partner experience.

We want to ensure you gain value in every part of the Business Partner ecosystem that you leverage.

We work with Business Partners to seize the opportunities presented by the cognitive era.

You can participate in an historic opportunity to harness cognitive computing and transform the core on which business is based.

How was it possible that mathematical optimization could do in five seconds what simulation took us 48 hours to do?

— Susara van den Heever, Product Manager, IBM Decision Optimization

Executive Summary

Partnering with
IBM

A world of opportunities

“By 2020, at least 55% of organizations will be digitally determined, transforming markets and reimagining the future through new business models and digitally enabled products and services.”

“Proven IBM expertise in every marketplace around the world can help you understand your target audience better and identify new key market segments to penetrate.”

“In the software industry, the fast-growing subscription business model (18.2% CAGR) is forecast to become the dominant business model by 2022.2”

Explore the
potential of your
Business Partner
relationship

Express Start,
Global Solutions
Directory and
Value Pack

“Those who fail to embrace new technologies for competitive advantage risk being left behind in a digital economy. ”

“A co-marketing investment can be used for digital marketing, event marketing, direct marketing, advertising and promotional gifts. ”

Explore the
solutions that
unlock NextGen
success

“From A to Z we used the IBM Cloud services. So whether that’s kind of technical things like monitoring the solution, or that’s human interactive things like the responsive UI – it was all right there in the IBM Cloud.”
Mark Lucente, Managing Partner,
Zilker Technology (an IBM Business Partner)

“The value of AI is going to help us with understanding the questions we didn’t know to ask.”
Mark Lack, Manager of Strategy Analytics
& Business Intelligence, Mueller, Inc

“The IoT and AI capabilities we’ve gained from IBM allow us to bring something truly new to the market.”
Tim Payne, Chief Marketing Officer,
Karantis 360 Ltd.

“Watson is the clear leader in AI for businesses.”
James Lee, Co-founder and Chief
Executive Officer, LegalMation

“What we as an industry need to do is provide that end-to-end visibility, so that as issues arise, we can depend on each other to deliver information quickly that we can then act on.”
Senior VP & President, Logistics Bob Wolpert

“Our partners asked us how to grow their cloud practice and how to get into mobile security. We looked for a high-quality product for this category and found IBM’s market leading UEM solution.”
Ryan Walsh, Chief Channel Officer, Pax8 Inc.

IBM has the world’s most powerful and security-rich infrastructure portfolio to get your clients cloud-ready. Purpose built for the most demanding workloads. Agile for a hybrid, multi-cloud world. Secure for data protection and compliance.

“We’ve seen SAP application performance increase by up to a factor of two for some of our databases since migrating the underlying databases to IBM. We’ve had positive feedback from clients that many key applications are running faster.”
Axel Herzberg, Manager System Z
Infrastructure, Dataport

“We need to reinvent, but also get fast impact and payback. As CFO I appreciate the flexibility of IBM Global Financing to make change happen quickly and simply so we remain competitive.”
Steve Wilder CFO & CIO, City Furniture

Get in touch

Six ways to grow and
scale your business.

Six ways to grow and scale your business.

Partnering with IBM gives you 6 unique benefits that are designed to add value to your solutions, services, and relationships.

From crafting smarter applications and services to improving insights, IBM and PartnerWorld offer support in every area. Take advantage of the resources you need, when your business needs them.

Leverage new technology

The speed at which new technologies are being adopted by businesses around the world is increasing.

By 2020, at least 55% of organizations will be digitally determined, transforming markets and reimagining the future through new business models and digitally enabled products and services.

This puts increasing pressure on organizations to ensure they have the right technologies to deploy digitally-transformed solutions to shifting marketplaces.

Partnering with IBM gives you access to the right innovation that you and your clients need to grow and scale through digital transformation. IBM's cloud, data and analytics and artifical intelligence capabilities can give your offerings intelligence, extend the power of your data, and digitize your transactions with blockchain and more.

Have the run of the sandbox as you explore new features, test IP to embed and view tutorials.

Invest for innovation

For every new technology creating a buzz or disrupting the market, there's a considerable investment that's gone into that innovation. But taking on new technologies without spending more than you can afford is difficult. Companies need assistance understanding where to prioritize their budgets for next generation transformation.

Leverage the $5 billion IBM investments in research and development annually to propel new capabilities and opportunities. You can assemble an offering with lasting value by combining strong data management, analytics, hardware, and middleware cutting edge technologies.

Tap into industry-specific expertise

More than ever before, customers are looking for customized and industry-specific solutions from their service providers. So, knowing what works in your industries today — and what will work tomorrow — can be a powerful benefit to your business.

Standing shoulder-to-shoulder with IBM and our range of knowledge and engagement experience gives you a real head start. This industry-specific expertise gives you a base from which you can find valuable new customers in a competitive environment.

You can expand your knowledge of key cognitive applications like Watson, add expertise through our industry insiders and global studies, or simply reach out to our experts.

Increase customer scale and reach

Service providers are always looking for new customers to extend their reach and deliver revenue.

Proven IBM expertise in every marketplace around the world can help you understand your target audience better and identify new key market segments to penetrate.

To take your solution to the biggest audience possible, creating an entry in the Global Solutions Directory generates exposure to prospects, other Business Partners and the IBM sales network.

But you’ll also need an infrastructure that can easily expand and react to the needs of new customers in different countries. Trusted by thousands of enterprises, across 20 industries, IBM® Cloud™ accelerates digital transformation providing a faster, more secure journey to cloud and the ability to scale and grow.

Build Knowledge and Skills

You never know when the next big business or tech challenge will strike — or what it will be.

In the software industry, the fast-growing subscription business model (18.2% CAGR) is forecast to become the dominant business model by 2022.2

But what’s next for your business?

Having everything you need to react to these challenges can be the difference between gaining an advantage over your competitors and being left behind.

To stand out in your current marketplace and explore new ones, the IBM ecosystem of clients, partners and experts is at your disposal. You can take advantage of technical validations, online trainings, demos and development systems, maximizing the potential of your solution and improving the skills of your employees.

IBM provides Business Partners and development teams around the world with access to resources to improve your solutions faster, assistance from subject matter experts and remote training and services.

Boost marketplace competitiveness

Your customers want to deal with experts who understand their business challenges and goals, and who can deliver new technologies quickly and easily.

Indeed, service providers who have long relied on resale business models are now developing their own intellectual property to verticalize, meet customer demands and build new revenue streams. This shift makes strong and consistent sales and marketing operations critical for staying competitive. IBM partner services are designed to make you more adaptable, so you can reach your customers and more effectively get their attention in new ways.

Learn proven marketing techniques with workshops and webinars, work with approved agencies, apply for funding to support demand generation campaigns, and more.

How was it possible that mathematical optimization could do in five seconds what simulation took us 48 hours to do?

— Susara van den Heever, Product Manager, IBM Decision Optimization

Executive Summary

Partnering with
IBM

A world of opportunities

“By 2020, at least 55% of organizations will be digitally determined, transforming markets and reimagining the future through new business models and digitally enabled products and services.”

“Proven IBM expertise in every marketplace around the world can help you understand your target audience better and identify new key market segments to penetrate.”

“In the software industry, the fast-growing subscription business model (18.2% CAGR) is forecast to become the dominant business model by 2022.2”

Explore the
potential of your
Business Partner
relationship

Express Start,
Global Solutions
Directory and
Value Pack

“Those who fail to embrace new technologies for competitive advantage risk being left behind in a digital economy. ”

“A co-marketing investment can be used for digital marketing, event marketing, direct marketing, advertising and promotional gifts. ”

Explore the
solutions that
unlock NextGen
success

“From A to Z we used the IBM Cloud services. So whether that’s kind of technical things like monitoring the solution, or that’s human interactive things like the responsive UI – it was all right there in the IBM Cloud.”
Mark Lucente, Managing Partner,
Zilker Technology (an IBM Business Partner)

“The value of AI is going to help us with understanding the questions we didn’t know to ask.”
Mark Lack, Manager of Strategy Analytics
& Business Intelligence, Mueller, Inc

“The IoT and AI capabilities we’ve gained from IBM allow us to bring something truly new to the market.”
Tim Payne, Chief Marketing Officer,
Karantis 360 Ltd.

“Watson is the clear leader in AI for businesses.”
James Lee, Co-founder and Chief
Executive Officer, LegalMation

“What we as an industry need to do is provide that end-to-end visibility, so that as issues arise, we can depend on each other to deliver information quickly that we can then act on.”
Senior VP & President, Logistics Bob Wolpert

“Our partners asked us how to grow their cloud practice and how to get into mobile security. We looked for a high-quality product for this category and found IBM’s market leading UEM solution.”
Ryan Walsh, Chief Channel Officer, Pax8 Inc.

IBM has the world’s most powerful and security-rich infrastructure portfolio to get your clients cloud-ready. Purpose built for the most demanding workloads. Agile for a hybrid, multi-cloud world. Secure for data protection and compliance.

“We’ve seen SAP application performance increase by up to a factor of two for some of our databases since migrating the underlying databases to IBM. We’ve had positive feedback from clients that many key applications are running faster.”
Axel Herzberg, Manager System Z
Infrastructure, Dataport

“We need to reinvent, but also get fast impact and payback. As CFO I appreciate the flexibility of IBM Global Financing to make change happen quickly and simply so we remain competitive.”
Steve Wilder CFO & CIO, City Furniture

Get in touch

IBM PartnerWorld: Good
tech + great thinkers.

IBM PartnerWorld: Good tech + great thinkers.

IBM PartnerWorld is the place to discover new opportunities for growing your business with IBM. PartnerWorld can help set you apart in a competitive market. In fact, IBM Business Partners who invest in high value soltutions and clients have on average greater returns and better business results. This is where good technology matched with great thinkers delivers powerful solutions.

With IBM PartnerWorld, you get access to:

Learn and Build

  • Receive education discount vouchers to grow your next generation Partner skill sets
  • IBM Cloud credits to test & implement IBM technologies in the sandbox
  • IBM Skill Starter Pack

Give your employees AI-powered automated assistance so they’re more productive.

Enable your human agents to better handle customer inquiries, speeding up Time-to-Resolution

Build technical, sales or marketing skills
Grow your knowledge of IBM solutions with learning journeys and Skills Gateway courses
Use partner services and receive IBM Cloud credits to identify new capabilities
Access co-marketing and demand generation marketing offerings, as well as validated leads from IBM
Get the support you need, when you need it, by phone, email, multi-lingual live chat or the Watson-powered PartnerWorld Advisor

How was it possible that mathematical optimization could do in five seconds what simulation took us 48 hours to do?

— Susara van den Heever, Product Manager, IBM Decision Optimization

Executive Summary

Partnering with
IBM

A world of opportunities

“By 2020, at least 55% of organizations will be digitally determined, transforming markets and reimagining the future through new business models and digitally enabled products and services.”

“Proven IBM expertise in every marketplace around the world can help you understand your target audience better and identify new key market segments to penetrate.”

“In the software industry, the fast-growing subscription business model (18.2% CAGR) is forecast to become the dominant business model by 2022.2”

Explore the
potential of your
Business Partner
relationship

Express Start,
Global Solutions
Directory and
Value Pack

“Those who fail to embrace new technologies for competitive advantage risk being left behind in a digital economy. ”

“A co-marketing investment can be used for digital marketing, event marketing, direct marketing, advertising and promotional gifts. ”

Explore the
solutions that
unlock NextGen
success

“From A to Z we used the IBM Cloud services. So whether that’s kind of technical things like monitoring the solution, or that’s human interactive things like the responsive UI – it was all right there in the IBM Cloud.”
Mark Lucente, Managing Partner,
Zilker Technology (an IBM Business Partner)

“The value of AI is going to help us with understanding the questions we didn’t know to ask.”
Mark Lack, Manager of Strategy Analytics
& Business Intelligence, Mueller, Inc

“The IoT and AI capabilities we’ve gained from IBM allow us to bring something truly new to the market.”
Tim Payne, Chief Marketing Officer,
Karantis 360 Ltd.

“Watson is the clear leader in AI for businesses.”
James Lee, Co-founder and Chief
Executive Officer, LegalMation

“What we as an industry need to do is provide that end-to-end visibility, so that as issues arise, we can depend on each other to deliver information quickly that we can then act on.”
Senior VP & President, Logistics Bob Wolpert

“Our partners asked us how to grow their cloud practice and how to get into mobile security. We looked for a high-quality product for this category and found IBM’s market leading UEM solution.”
Ryan Walsh, Chief Channel Officer, Pax8 Inc.

IBM has the world’s most powerful and security-rich infrastructure portfolio to get your clients cloud-ready. Purpose built for the most demanding workloads. Agile for a hybrid, multi-cloud world. Secure for data protection and compliance.

“We’ve seen SAP application performance increase by up to a factor of two for some of our databases since migrating the underlying databases to IBM. We’ve had positive feedback from clients that many key applications are running faster.”
Axel Herzberg, Manager System Z
Infrastructure, Dataport

“We need to reinvent, but also get fast impact and payback. As CFO I appreciate the flexibility of IBM Global Financing to make change happen quickly and simply so we remain competitive.”
Steve Wilder CFO & CIO, City Furniture

Get in touch

Express Start: A quick way to begin reselling IBM products and services

IBM Express Start gives Business Partners the opportunity to access and resell select IBM products and services quickly and easily - including Software Open Distribution and XaaS-entry products. Education, technology resources and sales and marketing support are available and rewards increase as you demonstrate success. This program is available to Business Partners in North America, Europe (excluding the CEE region), Australia, New Zealand and Singapore.

Global Solutions Directory: Extend your reach across the globe

Getting your solution listed in the Global Solutions Directory could be one of the most valuable marketing efforts you make. An entry gives your offering greater visibility and reach among clients, fellow IBM Business Partners and the IBM sales network. It’s a golden opportunity for you to expand your horizons. In essence, the Global Solutions Directory is Business Partners teaming with IBM to bring solutions to your customer’s business problems.

IBM Value Package: Access premium benefits to grow faster

Getting your solution listed in the Global Solutions Directory could be one of the most valuable marketing efforts you make. An entry gives your offering greater visibility and reach among clients, fellow IBM Business Partners and the IBM sales network. It’s a golden opportunity for you to expand your horizons. In essence, the Global Solutions Directory is Business Partners teaming with IBM to bring solutions to your customer’s business problems.

developerWorks & GEP

Embedded Solutions

Business Partner services

Explore Value Package

Power of a strong ecosystem: Find a perfect match

Those who fail to embrace new technologies for competitive advantage risk being left behind in a digital economy.

IBM Business Partner Connect is there to help you get the most out of your technology investment and peer network. If you want to join forces with another company to better meet the needs of your clients, Business Partner Connect was built for you. All types of Business Partners are supported, including those who resell, consult, build applications or deliver services. Creating partnerships across the ecosystem enables IBM Business Partners to build new opportunities and solutions together.

Co-Marketing: An investment in growth

With co-marketing, IBM provides you with marketing funds to help offset costs as you drive demand for your business and IBM products and services.

A co-marketing investment can be used for digital marketing, event marketing, direct marketing, advertising and promotional gifts.

Use funds to boost your campaign execution, or work with IBM-approved agencies to broaden your marketplace reach and revenue.

Education and training: Deepen your expertise

Continually growing your expertise to support and develop your services and close skills gaps is critical for success. That’s where an experienced, cross-industry partner like IBM can help. Get access to tutorials, learning journeys and training to boost sales skills, expand your product knowledge, prepare for certifications, and gain the knowledge to successfully deliver IBM solutions.

Global awareness: Expose your brand to a wider audience

Promote your company’s brand and grow your offering awareness globally. You can become even more immersed in our marketing activities by speaking at our events and webinars, or volunteering to be part of some of our promotional materials, such as videos, case studies, white papers and more. You’ll be able to share your stories and highlight your successful relationship with IBM in a way that will bring you to the attention of a new and diverse audience of prospective partners and customers.

How was it possible that mathematical optimization could do in five seconds what simulation took us 48 hours to do?

— Susara van den Heever, Product Manager, IBM Decision Optimization

Executive Summary

Partnering with
IBM

A world of opportunities

“By 2020, at least 55% of organizations will be digitally determined, transforming markets and reimagining the future through new business models and digitally enabled products and services.”

“Proven IBM expertise in every marketplace around the world can help you understand your target audience better and identify new key market segments to penetrate.”

“In the software industry, the fast-growing subscription business model (18.2% CAGR) is forecast to become the dominant business model by 2022.2”

Explore the
potential of your
Business Partner
relationship

Express Start,
Global Solutions
Directory and
Value Pack

“Those who fail to embrace new technologies for competitive advantage risk being left behind in a digital economy. ”

“A co-marketing investment can be used for digital marketing, event marketing, direct marketing, advertising and promotional gifts. ”

Explore the
solutions that
unlock NextGen
success

“From A to Z we used the IBM Cloud services. So whether that’s kind of technical things like monitoring the solution, or that’s human interactive things like the responsive UI – it was all right there in the IBM Cloud.”
Mark Lucente, Managing Partner,
Zilker Technology (an IBM Business Partner)

“The value of AI is going to help us with understanding the questions we didn’t know to ask.”
Mark Lack, Manager of Strategy Analytics
& Business Intelligence, Mueller, Inc

“The IoT and AI capabilities we’ve gained from IBM allow us to bring something truly new to the market.”
Tim Payne, Chief Marketing Officer,
Karantis 360 Ltd.

“Watson is the clear leader in AI for businesses.”
James Lee, Co-founder and Chief
Executive Officer, LegalMation

“What we as an industry need to do is provide that end-to-end visibility, so that as issues arise, we can depend on each other to deliver information quickly that we can then act on.”
Senior VP & President, Logistics Bob Wolpert

“Our partners asked us how to grow their cloud practice and how to get into mobile security. We looked for a high-quality product for this category and found IBM’s market leading UEM solution.”
Ryan Walsh, Chief Channel Officer, Pax8 Inc.

IBM has the world’s most powerful and security-rich infrastructure portfolio to get your clients cloud-ready. Purpose built for the most demanding workloads. Agile for a hybrid, multi-cloud world. Secure for data protection and compliance.

“We’ve seen SAP application performance increase by up to a factor of two for some of our databases since migrating the underlying databases to IBM. We’ve had positive feedback from clients that many key applications are running faster.”
Axel Herzberg, Manager System Z
Infrastructure, Dataport

“We need to reinvent, but also get fast impact and payback. As CFO I appreciate the flexibility of IBM Global Financing to make change happen quickly and simply so we remain competitive.”
Steve Wilder CFO & CIO, City Furniture

Get in touch

The leading-edge
technologies to drive
your business through
transformation

The leading-edge technologies to drive your business through transformation

Throughout its history, IBM has transformed for each technological revolution—enabling clients to transform themselves, era after era. IBM has developed the technology and services that give you the power to do your best work—now and into the future.

IBM Cloud is the cloud for smarter business. Innovate and modernize your applications where you want to—on IBM’s globally available public cloud or private cloud platform. Move more to the cloud today, with deep IBM industry expertise and proven methods for migrating and modernizing complex workloads. Discover a faster, more secure journey to cloud.

IBM Infrastructure — Conquer your most demanding workloads with IBM servers, storage and software solutions — high-performance technologies optimized for cloud and designed for AI, big data, cognitive applications and secure transaction processing. By combining the power and flexibility of Red Hat’s open hybrid multi-cloud technologies with the scale and depth of IBM Systems, companies now have the tools they need to accelerate their cloud journey and conquer digital transformation.

IBM Watson® is powered by the latest innovations in machine learning, Watson is the open, multi-cloud platform that lets you automate the AI lifecycle. Build powerful models from scratch, or speed time-to-value with pre-built enterprise apps.

IBM Security - Prepare today for the cyberthreats of tomorrow. IBM Security delivers an integrated system of innovative and cognitive defenses that protect your and client data. With advanced threat research and proven expertise, IBM helps to stop threats, prove compliance and grow your business. No matter what stage, IBM is here to secure your journey to the cloud.

IBM Blockchain facilitates the process of recording transactions and tracking assets to help you bring together allies across departments and disciplines, industries and organizations, and countries and cultures.

IBM Services - IBM is the business and technology partner of choice for businesses of all sizes. We can work with you to design solutions specifically for your needs. Integrating leading technology and IBM’s advanced R&D labs to transform your business into a digitally transformed organization. No one has helped more businesses grow globally. IBM delivers sustained value for clients that make a difference in the real world and helps businesses accelerate their journey to cloud

IBM Global Financing is the world’s largest IT captive financier operating in more than 60 countries, serving clients from small businesses to the majority of the Fortune Global 100 companies.

IBM Cloud™: Discover a faster, more
secure journey to cloud

IBM Cloud™: Discover a faster, more secure journey to cloud

Build once. Deploy anywhere. The next chapter of cloud demands the power to quickly innovate and respond to changing market and client demands. With IBM’s next-generation hybrid multi-cloud platform, you can select the best architecture and approach to address the most critical application, data and workload requirements for your business. An open platform—based on open technologies, such as Linux and Kubernetes; with a rich ecosystem; and choice of deployment location—allows you to securely deploy, run and manage your data and applications on the cloud of your choice—without running the risk of being locked in.

Red Hat is the foundation
Smart is open. Open is smart. IBM and Red Hat® together will unlock the true value of hybrid cloud for business. By combining the power and flexibility of Red Hat’s open hybrid cloud technologies with the scale and depth of IBM’s innovation and industry expertise, you now have access to the tools and talent you need to accelerate your cloud journey.

IBM Cloud Paks
Enterprise-ready containerized software. IBM Cloud Pak™ gives you a faster, more secure way to move your core business applications to any cloud through enterprise-ready containerized software solutions. It’s flexible and consumable, IBM-certified to secure the entire stack, and can run anywhere.

The IBM public cloud
The most open and secure public cloud for business. Open architectures, based on Kubernetes and containers, are driving the next wave of cloud-based business innovation. That’s why IBM has just completed a two-year journey to rebuild its public cloud on a foundation of open source software and enterprise grade infrastructure. It offers trusted and secure solutions, access to innovation, and the most choice across core infrastructure and networking—all delivered via an upgraded and award-winning user experience. It’s a brand-new cloud—that’s also battle-tested, trusted and proven—for running your core business.

Explore IBM Cloud now Where to start

IBM Data + AI solutions: Unlock the
value of your data in new ways

IBM Data + AI solutions: Unlock the value of your data in new ways

Partnering with IBM for data analytics and AI means unearthing new levels of insights to guide your customers into a business revolution. At their core, enterprises must start by making their data ready for AI – and that starts with the data that fuels AI. The IBM Analytics portfolio ranges from self-service access to cloud-based data tools, to data integration and governance to get data ready for an AI and hybrid cloud world, scale with trust and transparency, and operationalize AI throughout the business.

Empowering both your clients and your own workforce with data helps in understanding the past, succeeding in the present and planning for a NextGen future. Embedding analytics and the power of AI into your solutions can significantly boost your revenue streams while delivering new client capabilities. Accelerate your journey to AI with IBM.

“The value of AI is going to help us with understanding the questions we didn’t know to ask.”

Mark Lack, Manager of Strategy Analytics & Business Intelligence, Mueller, Inc

Just a placeholder image

As almost everything — from cars to crops to conveyor belts — becomes connected, IoT is changing the way businesses operate. By combining IoT data with AI, business can extract valuable insights to improve virtually every aspect of their operations and enable innovative new business models. In fact, analysts predict that by 2025, data from connected devices will yield insights driving as much as USD 11 trillion economic value.3

The Watson IoT™ platform is a fully managed, cloud-hosted service designed to simplify Internet of Things development so you can derive more value from your IoT data. You can help your clients unlock the power of data with AI and IoT to innovate asset management, optimize real estate and facilities, improve software and systems engineering, and advance your digital transformation.

“The IoT and AI capabilities we’ve gained from IBM allow us to bring something truly new to the market.”

Tim Payne, Chief Marketing Officer, Karantis 360 Ltd.

Read the case study

IBM Watson: The AI platform for
your business

IBM Watson: The AI platform for your business

IBM Watson is the open, multicloud platform that helps you automate the AI lifecycle for your business. With Watson you can build new applications and machine learning models to make more accurate predictions, automate decisions and processes and optimize people’s time so they can focus on higher value work.

As companies continue to harness the potential of AI, they need to use data from diverse sources, support best-in-class tools and frameworks and run models across a variety of environments. IBM Watson is designed to enable businesses to make their data cloud-native, with a simpler, faster way to build, run and manage AI models and applications across any cloud, providing the path to bring AI to their data wherever it resides, rather than the other way around.

Thousands of IBM clients worldwide are already deriving business value from Watson and AI, by four key use-patterns leveraging the two primary Watson offerings: Watson Assistant and Watson Discovery.

Watson Assistant for Customer Self Service

Help your customers find the information they need, while reducing call center costs and improving customer satisfaction.

Watson Assistant for Employee Self Service

Give your employees AI-powered automated assistance so they’re more productive.

Watson Assistant for Agent Assist

Enable your human agents to better handle customer inquiries, speeding up Time-to-Resolution

Watson Discovery for Expert Assist

Unlock insights from complex business content, making every employee an expert.

“Watson is the clear leader in AI for businesses.”

James Lee, Co-founder and Chief Executive Officer, LegalMation

Explore IBM Watson now Read the case study

IBM Blockchain: The Next Generation of Blockchain for Business

Whether it’s between people or organizations, relationships flourish with more trust. Right now, companies around the world are using IBM Blockchain solutions to bring newfound trust and transparency to supply chains, global trade, international payments, the world’s food supply and much more.

IBM Blockchain can elevate that trust to an entirely new level by helping parties transacting together validate and share immutable transaction records on a private, distributed ledger. With IBM, you can rapidly simplify blockchain complexity to commercialize a network, unlock new value and scale up competitive advantages.

“What we as an industry need to do is provide that end-to-end visibility, so that as issues arise, we can depend on each other to deliver information quickly that we can then act on.”

Senior VP & President, Logistics Bob Wolpert

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Explore IBM Blockchain

IBM Security: Stop threats. Prove compliance. Grow your business

Data breaches have far-reaching consequences; from lost business to regulatory fines and remediation costs. Through the intersection of AI, intelligent orchestration, the agility of the cloud, and collaboration with each other, we can tackle the cybersecurity challenges ahead of us. Take charge of threat management operations with a proactive approach so that you can detect, investigate, and stop threats before they become costly data breaches.

IBM Security gives you the power to make strategic decisions about how to safeguard your business and data. What’s more, security solutions provided ‘as-a-service’ enable service providers like you to offer enterprise-grade products to smaller organizations that they may not otherwise be able to afford or operate sustainably.

“Our partners asked us how to grow their cloud practice and how to get into mobile security. We looked for a high-quality product for this category and found IBM’s market leading UEM solution.”

Ryan Walsh, Chief Channel Officer, Pax8 Inc.

Read the case study

IBM Infrastructure: Ready for today, built for tomorrow

Enterprise IT sees cloud as the future but getting there is much more complex and expensive than what it may first appear to be. Moving mission-critical data and applications to the cloud likely results in the much-dreaded re-architecting; requiring time and resources that run up the price tag for the initiative. Not to mention, moving from on premises to a cloud environment is risky, exposing organizations to security breaches, compliance concerns and site downtime. This leaves IT leaders asking the question, “How do we move our organization in the direction of the cloud and evolve to a more modern infrastructure while keeping our data safe, avoiding uncertainty, and improving performance?”

IBM has the world’s most powerful and security-rich infrastructure portfolio to get your clients cloud-ready. Purpose built for the most demanding workloads. Agile for a hybrid, multi-cloud world. Secure for data protection and compliance.

Servers, mainframe and storage products in the IBM Systems portfolio are infused with innovation from IBM Research, and integrated with critical capabilities across IBM’s diverse portfolio. With IBM Research we are paving the way for important technology advances in areas such as quantum and high-performance computing, which will feed the next generation of capabilities for commercial systems.

Ultimately, through IBM Systems, we are equipping IT leaders with the innovation and leading-edge capabilities they need to succeed in today’s new world.

“We’ve seen SAP application performance increase by up to a factor of two for some of our databases since migrating the underlying databases to IBM. We’ve had positive feedback from clients that many key applications are running faster”.

Axel Herzberg, Manager System Z Infrastructure, Dataport

Read the case study

IBM Global Financing: sell more, win more

Make your solutions more cost-effective and attractive to your clients with IBM financing resources. IBM Global Financing plans cover your clients’ entire IT lifecycle to help grow your business sustainably.

Utilize IBM Global Financing to:
As an IBM Business Partner, you can also access working capital to finance day-to-day operations or fuel strategic investments that fuel business growth.

Utilize IBM Global Financing to:

  • Get paid faster thanks to fast invoice settling
  • Rely on IBM to take on all payment-related risk, for IBM and non-IBM sales
  • Eliminate budget-related delays by giving your client payment deferral options
  • Focus your prospects on solution benefits instead of pricing or discounting pressures
  • Improve cash flow and increase working capital through accelerated collections and longer payment terms
  • Receive incentive payments as your clients finance more transactions
  • Earn repeat business by offering options during or at the end of financing terms

As an IBM Business Partner, you can also access working capital to finance day-to-day operations or fuel strategic investments that fuel business growth.

“We need to reinvent, but also get fast impact and payback. As CFO I appreciate the flexibility of IBM Global Financing to make change happen quickly and simply so we remain competitive”.

Steve Wilder CFO & CIO, City Furniture

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Learn more about global financing

How was it possible that mathematical optimization could do in five seconds what simulation took us 48 hours to do?

— Susara van den Heever, Product Manager, IBM Decision Optimization

Executive Summary

Partnering with
IBM

A world of opportunities

“By 2020, at least 55% of organizations will be digitally determined, transforming markets and reimagining the future through new business models and digitally enabled products and services.”

“Proven IBM expertise in every marketplace around the world can help you understand your target audience better and identify new key market segments to penetrate.”

“In the software industry, the fast-growing subscription business model (18.2% CAGR) is forecast to become the dominant business model by 2022.2”

Explore the
potential of your
Business Partner
relationship

Express Start,
Global Solutions
Directory and
Value Pack

“Those who fail to embrace new technologies for competitive advantage risk being left behind in a digital economy. ”

“A co-marketing investment can be used for digital marketing, event marketing, direct marketing, advertising and promotional gifts. ”

Explore the
solutions that
unlock NextGen
success

“From A to Z we used the IBM Cloud services. So whether that’s kind of technical things like monitoring the solution, or that’s human interactive things like the responsive UI – it was all right there in the IBM Cloud.”
Mark Lucente, Managing Partner,
Zilker Technology (an IBM Business Partner)

“The value of AI is going to help us with understanding the questions we didn’t know to ask.”
Mark Lack, Manager of Strategy Analytics
& Business Intelligence, Mueller, Inc

“The IoT and AI capabilities we’ve gained from IBM allow us to bring something truly new to the market.”
Tim Payne, Chief Marketing Officer,
Karantis 360 Ltd.

“Watson is the clear leader in AI for businesses.”
James Lee, Co-founder and Chief
Executive Officer, LegalMation

“What we as an industry need to do is provide that end-to-end visibility, so that as issues arise, we can depend on each other to deliver information quickly that we can then act on.”
Senior VP & President, Logistics Bob Wolpert

“Our partners asked us how to grow their cloud practice and how to get into mobile security. We looked for a high-quality product for this category and found IBM’s market leading UEM solution.”
Ryan Walsh, Chief Channel Officer, Pax8 Inc.

IBM has the world’s most powerful and security-rich infrastructure portfolio to get your clients cloud-ready. Purpose built for the most demanding workloads. Agile for a hybrid, multi-cloud world. Secure for data protection and compliance.

“We’ve seen SAP application performance increase by up to a factor of two for some of our databases since migrating the underlying databases to IBM. We’ve had positive feedback from clients that many key applications are running faster.”
Axel Herzberg, Manager System Z
Infrastructure, Dataport

“We need to reinvent, but also get fast impact and payback. As CFO I appreciate the flexibility of IBM Global Financing to make change happen quickly and simply so we remain competitive.”
Steve Wilder CFO & CIO, City Furniture

Get in touch

Talk to an IBM expert

Talk to an IBM expert

Whether you have a simple question or are looking for detailed advice on how to you achieve your business goals, IBM PartnerWorld expert advisers are here to help. Select your region from the contact list below, and either send an email or pick up the phone.

United States, Canada 1-800-426-9990
United Kingdom 2392282373
Germany 01803 246 256
Japan 0120-07-2004
China 10-800-610-0126 (North) /10-800-261-0126 (South)
Australia 1800-637-713
Find contact numbers for other countries here.
Email or live chat instead? Go here.

How was it possible that mathematical optimization could do in five seconds what simulation took us 48 hours to do?

— Susara van den Heever, Product Manager, IBM Decision Optimization